Our designers are enjoying a very rewarding trip to our China office this week, sourcing fabrics, prints and feeling inspired for AW17 development. A little insight into our direct sourcing and design approach first hand and how we deliver great British designs globally through our China hub.
Our design team are focusing on developing innovative designs, drawing inspiration from trips to key fashion capitals worldwide and catwalk analysis, to produce specifics ranges for our customers.
Here we are working closely with our Far East sourcing team to ensure we are reactive to emerging trends as ‘fast fashion’ and speed to market demand increases. Our designers are enthusiastic and energetic in our approach and continuously adapt to the changing needs of our customers.
Explains how we have grown from a modest, family run business in 1925 into a British design powerhouse today creating the hats, gloves and scarves retailers trust.