Today at Boardmans we are focusing on the latest trends for your little ones. With our latest flash trend – Beach Baby. This high summer trend focuses on a collection of updated beach inspired product and silhouettes.

Inspiration is taken from the exploration of hidden islands and remote beaches. Its playful and fun, while incorporating practical pieces for keeping babies covered up while in the sun.

 Key product areas include wide brim fedoras and floppy sun hats. Straw is updated with block striping, textured trim bands and bright bow fabric bands.

The colour palette combines brighter tones of teals and blues within stripes and patterning, with paler shades of pink and neutrals used in sun hats and trilbies.

BEACH BABY