Boardmans Launch Elegance Collection at INDX and MODA


It’s officially time for next season wardrobe planning!

Stylish and elegant, Boardmans 2020 occasionwear collection perfectly blends classic style with modern millinery trends.

With this new collection, we partnered with couture designer Beth Morgan to create a collection that had a couture look but was accessible and affordable for our market.

After months spent designing and developing the collection both in the UK and China, we were excited to bring it to life at two of the biggest fashion trade shows in the UK.

Our first stop was at INDX Womenswear and Footwear Show which took place from 30th July – 1st August. We were delighted as always to return to Cranmore Park to showcase the new pieces to buyers from all over the country.

The items in the collection sat together in brightly defined colour groups and visitors were able to browse the pieces and select which items they wanted to order. We had a fantastic few days and had lots of wonderful feedback from the buyers who came to INDX to view the collection.

Our next stop was Moda at Birmingham’s NEC which took place from 4-6th August.  As the UK’s biggest fashion event, Moda hosts suppliers, brands and buyers all under one roof and is a great opportunity to meet customers face to face.

We had a fantastic few days chatting to new and familiar faces, attending some great industry talks and watching some of next seasons top trends come to life on the catwalk. The seminar programme was packed with inspirational talks including Fashion Consultant Elizabeth Styles and sustainable Fashion Designer Rhys Ellis who raised awareness of coral bleaching and plastic waste with his latest collection.

In the exhibition hall, the Boardmans stand was bold and eyecatching, showcasing the ornamental shapes, delicate feather clips and floral sculptured pieces. The Elegance collection was well received from buyers who took delight in exploring and placing orders from our eye-catching range of hats, fascinators and headbands.

Visitors also had fun taking photos with the Boardmans selfie frame where we were offering the chance to win 2 x tickets to Ladies Day. We loved seeing all your entries and were delighted to announce the winner as Shuff’s Seperates. Have a wonderful time ladies and a huge thank you to everyone who entered.

Boardmans Wholesale Business Manager Nuala Gaffney said of the events “Its always great to attend the exhibitions it gives us the opportunity to launch our new collections and receive value feedback from our customers old and new”

The Elegance collection is now available to forward order. If you would like to request a brochure get in touch with a member of our team today. We also have collections ready to view on our website.

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