Boardmans Launch Premium & Sustainable Options

As we enter a brand-new decade, we couldn’t be more excited to kick off 2020 by evolving our collection to include premium and sustainable options.

We recognise that sustainability is a pressing concern in our industry, so one of our ambitions for 2020 is to continue seeking out new methods in which we can make a positive difference and reduce our fashion footprint.

Sustainable collection

This new collection has been developed for consumers looking to source more sustainable options, and includes products that have been designed to have a lower environmental impact.

The collection is made from 100% repreve recycled polyester and covers the key styles that our customers love, including unisex beanies, magic gloves, and basic/chunky woven scarves.

When it comes to colour, going sustainable doesn’t have to mean dull and dark. We have incorporated shades of forest green, lilac, plum and pink which are all bang on trend for 2020 and perfect for adding a pop of colour against more neutral tones of black, creams and caramels.

We are also looking to utilise more sustainable production methods in our marketing materials so you’ll notice a difference in our swing tickets, which will now be made from recycled cardboard and our polybags which will be produced from recycled plastic.

We hope that this collection is a step in the right direction to a more sustainable future.

Premium collection 

We’re also delighted to announce the launch of our Premium collection, an evolution of the Alice Hannah brand. 

The collection is made up of an exclusive selection of key styles, perfect for making a statement. 

Vibrant colours, premium materials and on-trend styles truly set this collection apart. While finishing touches of faux fur, intricate stitch detailing and embellishment give it a distinctively premium appearance. Set off by a striking colour pallet which incorporates luxurious shades of pink, grey, rust and plum, the Premium collection offers the perfect accent any look!

If you would like to be one of the first to see our stunning new collections, here’s how you can get an exclusive peek…

Come and see us!

Come and see our new collections by registering to come and visit us at one of the following upcoming shows….

If you’re unable to make any of these events but would like to arrange a meeting with our sales team, please email and one of our team will be in touch.


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