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New York Fashion Week Roundup

Another New York Fashion Week has come and gone, and the Boardmans Design team have been busy processing some of the biggest trends and putting together exclusive catwalk reports for our customers. This season we saw designers break from the norm, with many showcasing their collections in more imaginative and creative spaces than the traditional … Continued

Visit us at INDX Accessories!

We are delighted to invite you to come and view our SS20 collection at INDX Accessories 2019. Tickets are going fast so if you’d like to come and see our latest collection, simply click to register below. Versatile and easy to wear, Boardmans SS20 collection is made up of both classic and contemporary pieces including … Continued

Mid Autumn Festival

The leaves are turning, the full moon is getting closer and the team at Boardmans China are counting down to Mid Autumn Festival celebrations! According to the Chinese lunar calendar, the Mid Autumn festival (Zhongqiu Jie) is celebrated on the 15th day of the 8th lunar month (which falls on Friday 13th September in 2019). … Continued

5 Hats to Complete Your Summer Wardrobe

Whether you’re a hat person or not, summer is the perfect time to experiment with different accessories and styles. A great hat isn’t just a style statement, it protects you from the sun on those long hot days and it’s no wonder why they never go out of style.  Whether you’re looking to add some … Continued

Boardmans Launch Elegance Collection at INDX and MODA

It’s officially time for next season wardrobe planning! Stylish and elegant, Boardmans 2020 occasionwear collection perfectly blends classic style with modern millinery trends. With this new collection, we partnered with couture designer Beth Morgan to create a collection that had a couture look but was accessible and affordable for our market. After months spent designing … Continued

Boardmans Share the Love for Qixi

You may be used to celebrating Valentines Day on the 14th of February but did you know that in China, the tradition is a little different? The Chinese equivalent of Valentines Day is called Qixi Festival and is celebrated every year on the 7th July in the Chinese calendar. What is Qixi Festival? The legend behind … Continued

Visit Us & Win At MODA 2019!

Boardmans are delighted to be back at Moda at the Birmingham NEC on Sunday 4th August and we have an exciting few days planned! Not only are we launching our stunning new occasionwear collection for SS20, we are also giving away 2 x Ladies Day tickets to one lucky visitor. We have 4 locations and … Continued

How to Pick the Perfect Piece for Ladies Day

Race season is well and truly underway and every year we look forward to seeing the assortment of head pieces from wide brimmed hats to small and stylish pillbox fascinators. Almost every racecourse up and down the country has its own Ladies Day event, which is often regarded as the fashion highlight of the season. … Continued

Occasionwear Collection Launch

Still feeling inspired by recent trips to some of the world’s most stylish cities, the Boardmans team are back and ready to launch a brand new collection for 2020! After working hard on the range all year, Wholesale Business Manager Nuala Gaffney and Designer Beth Morgan were excited to head to China and bring the … Continued

A Trip to the East – AW19 (Part Two)

In part one of “A Trip to the East”, we talked about some of the amazing places we visited on our inspirational trip to Asia, some of the steps we took in creating the AW19 catwalk range, and of course not forgetting those all important shopping trips! In this instalment we’ll take you through some … Continued

A Trip to The East – AW19

This season we were delighted as always to visit China to develop our collection for our runway event in London and we certainly weren’t disappointed. After weeks spent in the office researching places to visit, creating moodboards and putting together detailed catwalk reports, our Head Designer Aimee Wilson and Designer Louisa Caplan boarded the plane … Continued


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